Hello, I'm Agata.
I lead, mentor, and empower high-performing marketing teams to reach their 10x goals. My expertise lies in growth marketing, defining strategic direction, and aligning everyone around the most important goals through OKRs. I bring 14 years of marketing experience on the “inside” – working for Google, Piktochart, Groove, and SimScale.
Although I was always passionate about marketing, I started my career in customer support and account management at Google. It didn't take long for me to become a specialist in one-to-many communication channels for Google Ads and to start managing people. Working for Google has allowed me to take on various roles every day, if not every hour, and become an expert in SEO and SEM, project management, and strategy planning. I was the team manager and mentor coordinating efforts across the globe by morning, the project manager launching new online communities by lunch, and the analyst working on measuring product adoption by evening.
Eventually, I followed my heart, quit Google, and moved to Germany to join the startup world. I spent three years growing SimScale from $0 to $1M ARR as their VP of Marketing, focusing on performance marketing, SEO, community building, and CRO. This experience has shaped me into an all-around marketer and a marketing leader that is not afraid to roll up her sleeves and get things done.
Later, I jumped on the remote working trend and started working with scaleups. I joined Groove as their Director of Growth. In my free time, I mentored CEOs and marketers in growth marketing, product marketing, pricing strategies, CRO, SEO, and OKRs through the GrowthMentor platform.
In 2019, I joined Piktochart as their VP of Growth. I grew and led a team of 12 highly motivated team members across marketing, sales, and product-led growth. In 2021, as an interim Product Manager, I developed a growth roadmap that included revamp of pricing plans and the launch of value-based pricing. The main goal was to launch an updated free plan which would replace the 14-day trial and improve conversions from free-to-paid plans. With the changes, we increased the free-to-paid conversion rate by 96% y/y.
Right now, I help startups and scaleups grow their businesses by determining the best marketing and product tactics that will work for them (There is no "one-size-fits-all" when working with me). I then turn those into easily executable plans.
I also continue mentoring. In the past three years, I had over 100 mentoring calls. My average rating is 4.98 (on a scale of 5). You can read some of the reviews through my profile page on GrowthMentor.
What my former team members say about me
"First off, I appreciate that Agata didn't micromanage me, but that she was always available to offer direction when needed.
Agata also maintained a perfect balance of being a people-first manager and an all-around problem solver.
She always made it a point to find a solution during our 1:1s whenever I was dealing with an issue or blocker.
I will definitely jump at the chance to work with Agata again."
Kyjean Tomboc, Content Manager at Piktochart