I'm a marketing and community growth-hacker experienced in building successful marketing strategies for B2B SaaS, engaged user communities, and scalable 1: N support models. I'm a strong advocate of data-driven marketing. I adapt my approach individually to the company based on a set of experiments and gathered insights, that help me to create a sustainable growth strategy for them.
I've spent the last 10 years developing and executing growth strategies and product roadmaps at companies such as Google, SimScale or Groove.
Director of Growth | Groove, Remote
2018 - 2019
Development and execution of marketing, CRO, social media, and content strategies.
Hands-on work on CRO, buyer personas, PPC campaigns, and website redesign.
Led a successful launch of Groove's new blog, website, and brand
VP MArketing | SimScale GmbH, Germany
2015 - 2018
Building, coaching and managing a team of 10 people responsible for website, blog & content, social media, PR, design, SEO, SEM, CRO, influencer marketing, events, community & forum, webinars & workshops, partnerships, email marketing, academic program, chat and SimScale Academy.
Responsible for the development and execution of lead generation and user engagement strategies
In 1 year reduced the cost per acquisition by 8x and overall marketing spend by 3x, while at the same time increasing the number of marketing qualified leads (MQLs) by +108%
Team Manager | Google Inc., USA
2014 - 2015
Hiring and managing a team of 7 community & social media managers located across 3 offices and responsible for the North America, UK, DACH, and Brazil markets.
Developing a strategy for growth and success within the 1: N support channels Building influencers, online video training, and global community events programs
Recognized with the Google Gold Award for the development of the product adoption framework in a collaboration with the business intelligence team
Technical Program Manager | Google Inc., USA
2011 - 2014
Project managing the development and the launch of new AdWords community in 6 languages, and later an expansion to additional 4 markets on a vendor platform (Lithium).
Driving innovations in community programs to improve user experience (including UI, product features, reporting tools, process/operations improvements, branding)
Organizing internal and external community events and summits
Recognized with Lithium’s Technologies CEO (Rob Tarkoff) 2013 Award for driving ongoing innovations with the community platform
Forums & Blogs Specialist | Google Sp.z o.o, Poland
2008 - 2011
Coordinating a team of 27 AdWords bloggers in EMEA and community managers globally
Managing online webinars and forum for DACH region
Co-organized a 3-day global Google Top Contributor Summit in Mountain View with +400 influencers and power users representing 32 various Google products and 28 languages
Google AdWords / SEM
SEO (Content / Technical)
Social Media Marketing
Conversion Rate Optimization
Target Customer Development
Email Marketing and Automation
OKRs Framework Implementation
Graphic Design | Postgraduate Degree
2010 - 2011
Polish-Japanese Institute of Information Technology | Bytom | Poland
Economy | M.A. Degree
University of Gdansk | Gdansk | Poland M.A Thesis: “The influence of cultural differences on the development of new managing staff - a concept of a global manager”