RESUME

 
Profile
Summary

I'm a marketing and community growth-hacker experienced in building successful marketing strategies for B2B SaaS, engaged user communities, and scalable 1: N support models.  I'm a strong advocate of data-driven marketing. I adapt my approach individually to the company based on a set of experiments and gathered insights, that help me to create a sustainable growth strategy for them. 

I've spent the last 10 years developing and executing growth strategies and product roadmaps at companies such as Google, SimScale or Groove. 

Work​
experience​
Director of Growth | Groove, Remote

​2018 - 2019

 

  • Development and execution of marketing, CRO, social media, and content strategies.

  • Hands-on work on CRO, buyer personas, PPC campaigns, and website redesign.

  • Led a successful launch of Groove's new blog, website, and brand

VP MArketing | SimScale GmbH, Germany

​2015 - 2018

 

  • Building, coaching and managing a team of 10 people responsible for website, blog & content, social media, PR, design, SEO, SEM, CRO, influencer marketing, events, community & forum, webinars & workshops, partnerships, email marketing, academic program, chat and SimScale Academy.

  • Responsible for the development and execution of lead generation and user engagement strategies

  • In 1 year reduced the cost per acquisition by 8x and overall marketing spend by 3x, while at the same time increasing the number of marketing qualified leads (MQLs) by +108%

Team Manager | Google Inc., USA
​2014 - 2015

 

  • Hiring and managing a team of 7 community & social media managers located across 3 offices and responsible for the North America, UK, DACH, and Brazil markets.

  • Developing a strategy for growth and success within the 1: N support channels Building influencers, online video training, and global community events programs

  • Recognized with the Google Gold Award for the development of the product adoption framework in a collaboration with the business intelligence team

Technical Program Manager | Google Inc., USA

​2011 - 2014

  • Project managing the development and the launch of new AdWords community in 6 languages, and later an expansion to additional 4 markets on a vendor platform (Lithium).

  • Driving innovations in community programs to improve user experience (including UI, product features, reporting tools, process/operations improvements, branding)

  • Organizing internal and external community events and summits

  • Recognized with Lithium’s Technologies CEO (Rob Tarkoff) 2013 Award for driving ongoing innovations with the community platform

Forums & Blogs Specialist | Google Sp.z o.o, Poland

​2008 - 2011

 

  • Coordinating a team of 27 AdWords bloggers in EMEA and community managers globally

  • Managing online webinars and forum for DACH region

  • Co-organized a 3-day global Google Top Contributor Summit in Mountain View with +400 influencers and power users representing 32 various Google products and 28 languages

Skills

Google Analytics

Google AdWords / SEM

SEO (Content / Technical)

Google Optimize

Optimizely

WordPress

Act-On

Ahrefs

Intercom

Social Media Marketing

Conversion Rate Optimization

UX Testing

Target Customer Development

Project Management

Email Marketing and Automation

User Gamification

Data Analytics

OKRs Framework Implementation

Languages

English

Polish 

German

Education
Graphic Design | Postgraduate Degree

​2010 - 2011

 

Polish-Japanese Institute of Information Technology | Bytom | Poland

 

 

Economy | M.A. Degree

​2002- 2007

 

University of Gdansk | Gdansk | Poland M.A Thesis: “The influence of cultural differences on the development of new managing staff - a concept of a global manager”

Agata Krzysztofik © 2019, All rights reserved.
 

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