I'm a marketing and community growth-hacker experienced in building successful marketing strategies for B2B SaaS, engaged user communities, and scalable 1: N support models.  I'm a strong advocate of data-driven marketing. I adapt my approach individually to the company based on a set of experiments and gathered insights, that help me to create a sustainable growth strategy for them. 

I've spent the last 10 years developing and executing growth strategies and product roadmaps at companies such as Google, SimScale or Groove. 

Director of Growth | Groove, Remote

​2018 - 2019


  • Development and execution of marketing, CRO, social media, and content strategies.

  • Hands-on work on CRO, buyer personas, PPC campaigns, and website redesign.

  • Led a successful launch of Groove's new blog, website, and brand

VP MArketing | SimScale GmbH, Germany

​2015 - 2018


  • Building, coaching and managing a team of 10 people responsible for website, blog & content, social media, PR, design, SEO, SEM, CRO, influencer marketing, events, community & forum, webinars & workshops, partnerships, email marketing, academic program, chat and SimScale Academy.

  • Responsible for the development and execution of lead generation and user engagement strategies

  • In 1 year reduced the cost per acquisition by 8x and overall marketing spend by 3x, while at the same time increasing the number of marketing qualified leads (MQLs) by +108%

Team Manager | Google Inc., USA
​2014 - 2015


  • Hiring and managing a team of 7 community & social media managers located across 3 offices and responsible for the North America, UK, DACH, and Brazil markets.

  • Developing a strategy for growth and success within the 1: N support channels Building influencers, online video training, and global community events programs

  • Recognized with the Google Gold Award for the development of the product adoption framework in a collaboration with the business intelligence team

Technical Program Manager | Google Inc., USA

​2011 - 2014

  • Project managing the development and the launch of new AdWords community in 6 languages, and later an expansion to additional 4 markets on a vendor platform (Lithium).

  • Driving innovations in community programs to improve user experience (including UI, product features, reporting tools, process/operations improvements, branding)

  • Organizing internal and external community events and summits

  • Recognized with Lithium’s Technologies CEO (Rob Tarkoff) 2013 Award for driving ongoing innovations with the community platform

Forums & Blogs Specialist | Google Sp.z o.o, Poland

​2008 - 2011


  • Coordinating a team of 27 AdWords bloggers in EMEA and community managers globally

  • Managing online webinars and forum for DACH region

  • Co-organized a 3-day global Google Top Contributor Summit in Mountain View with +400 influencers and power users representing 32 various Google products and 28 languages


Google Analytics

Google AdWords / SEM

SEO (Content / Technical)

Google Optimize






Social Media Marketing

Conversion Rate Optimization

UX Testing

Target Customer Development

Project Management

Email Marketing and Automation

User Gamification

Data Analytics

OKRs Framework Implementation





Graphic Design | Postgraduate Degree

​2010 - 2011


Polish-Japanese Institute of Information Technology | Bytom | Poland



Economy | M.A. Degree

​2002- 2007


University of Gdansk | Gdansk | Poland M.A Thesis: “The influence of cultural differences on the development of new managing staff - a concept of a global manager”